Ideas for Efficient Coupons to Use in Your Online Shop

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Vihaan Disouza

. 3 min read

If there is one thing that is common knowledge about shoppers, it is that they cannot resist a bargain when they find one. In the year 2021 alone, there were 145.3 million shoppers in the United States who used coupons. To make matters even more bizarre, research shows that shoppers are eighty percent more likely to make a purchase from a new store if they have a discount coupon of some kind to use. By implementing video chat, you can provide personalized assistance, answer customer questions, and even showcase product demonstrations, all while offering exclusive discount codes or coupons directly through the chat interface.


Deals for the Holidays or the Appropriate Season

Black Friday and Cyber Monday are two of the most important shopping and online shopping holidays in the United States. They build anticipation for the flurry of holiday shopping sales that take place in December. It's possible that some stores have already begun making preparations for the upcoming holiday sales promotions. Obviously, you don't want to pass up this opportunity.

Buy 1 Get 1 Free

The buy one get one free option, which is also known as BOGO offers, is an excellent method for driving sales during certain times of the year. The Buy One Get One Free (BOGO) offers are typically applicable to a limited selection of products; these are items that a customer could give away for free in conjunction with the purchase of a more expensive item.

Price Reduction for First-Time Buyers

Offer first-time customers a discount on their purchase to encourage them to make a purchase from your website, especially if they are on the fence about doing so. These are able to be designed to show up as popups in exit-intent windows just as the customer is about to leave the website.

Shipping on the house

One of the most common reasons for customers to abandon their shopping carts is the cost of the shipping. Increasing conversions and mitigating this risk can be accomplished by providing free shipping to customers. You can increase the average order value of your customers by using free shipping in conjunction with a minimum purchase requirement, which you can configure in Shopify as a setting for the shipping option.

Free gift

Offering customers a free present along with their purchase is a fantastic way to provide additional value to those customers. It is also possible to use it strategically to increase the average order size and/or get rid of product that isn't moving by selling additional items at a higher price. You can offer a free gift for orders over $200 by using a Buy X, Get Y discount in Shopify.

Postcard coupons are a great way to attract more customers

Send special offers to attract new customers with postcard coupons, or encourage existing clients to come back by sending a postcard with a coupon for a special deal on their next visit to the business. Not only do direct mail postcard advertisements have a high probability of being read, but the use of physical coupons also increases the number of in-person visits to a business.

Weekend offers

The majority of business owners use weekend sales to boost sales, especially on slower days of the week. For instance, if your website typically experiences lower traffic on the weekends, you could offer discounts during those times of the week. Keep in mind that when you are running promotions over the weekend, you should conduct an A/B test to determine the best time to display offers.

Give Cashback to Customers in Order to Lower the Product's Perceived Price

Many consumers believe that it makes the act of parting with one's hard-earned cash when one receives something in exchange for it. It's almost as if you pay less initially, and then you have more money to spend on more desirable items later on.

Establish customer loyalty programs that recognize and reward active participation

Even if the rewards and loyalty programs don't pay off right away, customers can be highly motivated by them. This is especially true for repeat customers. Please take into consideration the following suggestions. For a limited time only, you may be eligible to receive double or triple the normal amount of loyalty points, which can serve as an excellent incentive to make a purchase.

Punch cards are yet another common method that entitle customers to a unique promotion after they have reached a predetermined threshold amount of sales.

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